Writing a New Release 101

GETTING THE MOST OUT OF A NEWS RELEASE OR MEDIA ADVISORY

A News Release is used to announce an actual event like a fund raising event or new program launch.

A Media Advisory is an announcement about something happening with an opinion about what is happening included. For example: you would use a Media Advisory to let the media know about the growing number of hungry families in your community.

ALL NEWS RELEASES SHOULD:

Be called, “News Release”! Do not call it a “Press Release”! Television and Radio are
not the Press. The term “Press Release” is used for newspapers only!!

News Release should:

Be newsworthy

Include your name, title and local phone number at the top.

Be marked for immediate release or marked for a future date

Have a headline to get the media’s attention.

Answer the 5 W’s: who, what, where, when and why, in the first paragraph. Make sure
you put in the date, time and address of your event. Additional paragraphs go into more
detail and explain more about the 5 W’s.

Be brief, to the point and clear. Do not use the passive voice.

Be proofread.

Be sent in a timely fashion. If you have access to a fax machine, this is the best way to
send the release and should be done a day before the event. Send the release one week
in advance if you use the mail.

 

 

 

CAN YOU SPOT THE ERRORS?????

PRESS RELEASE

FOR IMMEDIATE RELEASE

EVENT: Last Weekend of Live Racing

WHEN: May 14-15-16 1999

WHERE: Will Rogers Downs

3 miles east of Claremore on Highway 20

CONTACT: Elizabeth Nottingham

Administration & Marketing Coordinator

PHONE: (555) 222-2222

Email: liz@email.com

Will Rogers Downs announced today that this is the last weekend of the 1999 Live Racing
Season. Simulcasting will continue in the Turf Club throughout the year. This Friday May 14, post time is at 4:10 p.m. and the first 1000 people through the door will receive a Check Out Claremore Tote Bag.

Then Saturday May 15, Will Rogers Downs simulcasting will begin at 9:45 a.m. for the
Preakness. There will be a Preakness Stakes giveaway Saturday; some lucky person will walk away with a trip for two to the year 2000 trip Preakness Stakes at the Pemlico Race Track. Will Rogers Downs post time is at 12:00 p.m. Saturday.

On Sunday May 16, post time is at 1:10 p.m. several Mini-vacations for two will be given away including Wild Bill’s Outfitters, Arkansas, Horseshoe Casino, Louisiana, Country Inn Bed and Breakfast, Claremore, Martin’s Landing, Monkey Island and Grand lake.

The Cowboy Club located just inside the doors at Will Rogers Downs will have live music
Saturday.

Every Friday is Senior Day. Senior citizens will enjoy special treatment and promotions every Friday.

Every Friday is $1 Beer night. Followed by musical entertainment. There will be a Dance each Saturday Night.

Will Rogers Downs, Cowboy Club will continue to be open Fridays.

Post Times: Friday 4:10 p.m., Saturday 2:10 p.m., Sunday 1:10 p.m.

Doors Open: Friday 11a.m., Saturday 9:45 a.m., Sunday 11 a.m.