Running a Green Business

Environmental concerns have become greater than ever in recent years. Whilst many of us are recycling at home, many businesses are still convinced that going green takes a lot of hard work, whereas in reality there are several ways that businesses can go green and reduce their environmental impact. This also entails reducing their outgoings, as going green for businesses mainly means minimizing waste.

Simple actions such as turning off computers, hardware, lights and printers at the end of the working day or when not in use can make an instant positive impact on your company’s carbon footprint, thereby improving your green credentials. Program your monitors to turn off after a few minutes of inactivity, and make sure that you unplug items such as phone or laptop chargers when inactive, as they will consume energy even when not charging your devices. Also try adjusting the thermostat slightly, as this can save a lot of energy, and most, if not all people in the building won’t feel the difference.

It’s also worth investing in energy-efficient consumer electronics, appliances and bulbs to power your business. These energy-efficient products, whilst entailing an initial investment, can conserve energy and will eventually pay themselves off with the savings they can provide. Some will even allow tax cuts for the business-owner.

The reduction of waste is another effective way to make a business greener. Using biodegradable packaging, as well as recycled/recyclable materials can significantly reduce waste. Many things, from paper to hazardous waste can be recycled. In addition, take notes and do a majority of your writing digitally so as to avoid waste paper. Send memos out via e-mail as opposed to on paper, and store documents digitally. This will not only reduce paper wastage, but will also make organisation a whole lot easier. Check taps often for leaks, making sure to fix any problems straight away.

Try and look out for brands and companies that are dedicated to keeping a low carbon footprint when shopping for supplies, stationary or other equipment. Greener options are always available for office supplies such as pens, printer cartridges, chairs and outdoor banners. By implementing a greener policy and only choosing companies with green credentials, you can be certain that you will not be contributing to environmental damage and pollution.

Make an effort to spread the green message to your employees too. Many business offer incentives to employees who car share or get public transport to work. Initiatives that encourage employees to go green can really help reduce your business’ environmental damage.

Whether you run a large or small business, going green and reducing your impact on the environment does not have to be a chore. With a few simple but effective changes, you can reduce your business’ carbon footprint, which will not only save the environment, but can also reduce spend and increase profits

Promote Your Business the Green Way

Running a business in an environmentally responsible and green way is becoming an increasingly larger priority for many businesses. Not only does this apply to the manufacturing process, but it should also be a consideration when marketing a company. Not many people are aware, but marketing can have a remarkably negative impact on the environment.

Thankfully, there are some very simple ways to promote a business in a green way, for example:

Organic Promotional Items

One valuable asset of any marketing strategy is the use of promotional items. These include (but are not limited to) pens, cups, key rings and t-shirts, and are unanimously recognised as a great marketing tool when branded with the name/logo of the company. The aim of these items is to provide the customer with something of value that can be used repeatedly, allowing for frequent exposure to the company’s brand. This also has the potential to imprint onto the customer’s family, friends and colleagues. If promotional items are manufactured in an environmentally responsible way then this would involve the product being manufactured in a green way. Luckily, it’s becoming more and more attainable to source them from companies with green credentials. Make sure to source from suppliers who manufacture eco-friendly pens, recycled/organically produced paper and shirts made from sustainable fibres. Many products can now be constructed from bamboo and recycled tyres!

Green Retractable Banner Stands at Trade Shows

Another opportunity for businesses to marker their brand is at trade shows. Not only are they great for telling potential customers and clients about new products and services, they can also be a great way of making a statement about the business’ importance and intentions.

A key part of a company’s presence at a trade show is a good banner stand. Banner stands serve to display information and graphics related to the business and the services it can offer. Many kinds of stand, such as pull up banners, can even be retracted and folded up for portability.

Like promotional items, banner stands can be manufactured and produced in an environmentally responsible manner. Materials like bamboo are highly sustainable, grow in almost any kind of environment, easily maintainable, regrow quickly and can easily be planted. This makes it a great alternative to wood and other raw materials, meaning bamboo banner stands are an excellent way of boosting a business’ green credentials whilst showing other trade show attendees that it cares for the environment.

Concerns for our environment are rapidly increasing, so it certainly makes a great deal of sense to start considering greener ways of business promotion. By doing so, the business will have something to offer not only in a business sense, but in an environmental one as well.